The Inside Scoop on Cool Brand Building

At HotDogue culture, we understand the need for a positive way of life and we also understand the impact of culture on brand building. Great brands focus on culture building. If you want a stable and reliable brand, you must focus on your company’s internal culture. Hire people that fit your brand’s culture and then instruct them from the start by explaining the company’s values.  Explain your brand strategy; provide guidelines for delivering brand values and the use of brand communication elements. Employees must understand the values set forth by the management and be inspired by them. What management and employees believe, practice, offer and say must align to have a solid, cool brand.  

 

Developing marketing communication without a strong promise is worthless. Your brand must deliver on its promise. You must establish a sound internal environment that can easily be communicated to your customers. The business environment may change and your portfolio can evolve, but culture endures. To change what you say about your company is easy but to change your culture that’s the hard part. You must focus on the inside culture and you must be consistent with your endeavors. What is more, your culture must be expressed clearly inside, as well as outside by way of the customer experience.  It’s a dog-eat-dog world, so don’t forget to shape and strengthen your internal culture if you want to be considered a cool brand.

 

With lovingkindness,