Friday, November 13, 2015

Feel Good and Feel Bad Brands

 
Branding is what you do, and it starts with corporate culture. Branding is not about selling products; it’s about how brands make people feel. Companies who manage to inspire change and have a positive impact on society can be considered a feel good brand.
 
What you see on the outside represents what is on the inside. People who feel good about themselves, project it outward. The same is true for people who are bitter. Companies are no different. A managerial culture that is arrogant will only hinder their brand, communicating poor feelings.
 
I must say; Grand Vin De France is the best wine I’ve ever tasted! It makes me feel dam good! I think we should add it to the HotDogue Culture menu. What do you think? Bon appetit everyone!
 
With lovingkindness,
 
 

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