Friday, July 3, 2015

Identity Crisis: From Branded-Breasts to Botox for Dogs

You can’t please everyone all the time, so why even try? Just like a brand cannot be all things to all people, humans cannot connect deeply with all individuals. We are all drawn to brands who express self-confidence and our relationships with people are no different. Great brands know if you try to be all things to all people, you won’t connect deeply with anyone. I think this is a great lesson for humans.
 
I often over...hear people talk about their looks, fashion, Botox, fillers, breast implants, etc. Regardless of whether you live in Hollywood or a Greek village, people all over the world are pressured by the media industry. What the media dictates influences both male and female perspective. There’s not one branded-breast for all people just like there is not one brand-centric company for all individuals. It‘s overwhelming how insecure people can be, but it’s not surprising. The media and its messages are overpowering, but we need to remember we are more than our looks. We are spirit.
 
I recommend we start inside and work on our internal identity. It’s important to develop a strong core and inner self just like brand-centric organizations do. Your behavior, image and communication will flow from that. A strong brand identity will attract the ideal customer much like strong personal identity will attract the right people in your life. Great brands challenge trends. Great people should do the same. Stay strong and be your best self! Dogtox, anyone? I know, it’s a dog-eat-dog world!
 
With lovingkindness,
 
 

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